Quadral Promotion rehabilitates an emblematic hotel in the heart of Reims

Quadral Promotion, an entity dedicated to the promotion of the Quadral Group, announces the launch of renovation work on the L'Univers hotel in Reims. This ambitious project recently reached an important milestone with the acquisition of the land by Quadral Promotion from CF Invest, and the off-plan resale the same day to ALTIXIA REIM.

Started in June 2023, the project should be delivered in the second quarter of 2025.

A complex and environmentally efficient rehabilitation

Located in the heart of the Cité des Sacres, boulevard Foch, this emblematic hotel with its art deco facade from the beginning of the 3.363th century is currently the subject of major rehabilitation work and an extension which will bring its total surface area to 42m² and its capacity of 91 to XNUMX rooms. The project – designed by the architecture agency PIXEA Architectes and the design agency Laurent Maugoust accompanied by the design office SODEBA – also includes a restaurant, seminar rooms, coworking spaces as well as a rooftop with a breathtaking view of Reims and its cathedral.

With a partial demolition of the courtyard facades to connect two new extensions and the complete replacement of the last level, a particularly complex restructuring is ahead. This work will also be an opportunity to bring this building, which is more than a century old, up to the latest standards in terms of environmental and energy performance.

For Sonia Landoulsi, General Director of Quadral Promotion: « We are particularly happy to bring this prestigious hotel back to life. This rehabilitation is much more than a simple architectural restoration, it is the transformation of a place steeped in history which participates in the construction of the city on the city and will contribute to revitalizing the Reims city center. »

Quadral Promotion: player engaged in the restructuring of existing buildings

Over the years, Quadral Promotion has built up expertise covering all areas of housing in the broad sense, from family housing to hotels. These programs are most of the time developed as part of the restructuring of existing buildings. With often more complex arrangements, and constraints requiring tailor-made solutions, restructuring has become over the years a skill perfectly mastered by Quadral Promotion.

For Sonia Landoulsi: « We have made the decision, for more than 7 years now, to position ourselves on projects for the requalification of existing buildings and operations with high environmental added value. Quadral Promotion essentially carries out collective housing projects, commercial infrastructures or of offices. The renovation of this hotel illustrates the diversification of our offer which makes it possible to respond in an adapted manner to the needs of cities by providing the best possible response in terms of work. »

At the end of the work, the hotel will be operated by its historic manager, the company HBS Holding, under the lifestyle brand TRIBE (ACCOR Group).

Quadral Promotion was advised on the legal arrangement (acquisitions, VEFA, BEFA) by Maître Pierre Franzi, of the firm Les Notaires du Quai Voltaire.