Bjelin launches the select choice in France

A choice of wood, which corresponds to a variation in the appearance of the floor that depends on the personal taste and aesthetic preferences of the customer. The Select choice is a breathtaking option for those who wish to create a harmonious and calming atmosphere. It has only a few color variations with an almost non-existent presence of knots. An ideal minimalist option for a modern and contemporary home as it conveys a sense of tranquility, refinement and elegance.

The finishes available in the Select range are Powder White, Misty White, Earth Grey, Natural, Honey and the new Terra Brown shade. Deep brown is a classic yet sophisticated complement to already existing light whites, grays and natural wood hues.

“We are excited to expand our offering. The Select choice is a popular choice in Scandinavia due to its smooth, clean look. In France, it is particularly appreciated in large cities such as Paris, Bordeaux, Lyon where it blends perfectly with Haussmann architecture. We are committed to excellence and delivering the ultimate flooring experience and we are confident this addition will be a success.” said David Sarcinella, Bjelin's managing director for France.

The Bjelin densified wood flooring range is bolstered by the revolutionary technologies, Woodura and 5G Dry, developed by sister company Välinge Innovation. Woodura is a surface treatment technology that ensures floors are three times stronger than engineered wood flooring and require only one tenth of the wood used, making it an even greener option.

The 5G Dry water-resistant assembly system guarantees fast, easy and durable installation, without glue or nails. The gaskets prevent liquids from seeping through the boards and damaging the screed, making these floors truly durable.