Top/Com 2023: Sogelink wins gold

A new dynamic for Sogelink

In 2022, Sogelink, supported by the Hula Hoop agency, wanted to strengthen its positioning around the needs of its customers, throughout the construction process with a promise: "Make Construction Simple".

It is following the merger between Sogelink and Geodesial Group in 2021 and 3 major acquisitions in France and Europe in recent months that this desire for development was born.

“ Our group was keen to offer a consolidated and simplified offer around our new value proposition. We address both prime contractors, contracting authorities, public works companies, local authorities, surveyors, asbestos removal companies, etc. Our website should allow each of them to better understand how Sogelink could meet their needs throughout the construction process in the most relevant and simple way possible. To achieve this result, we worked for more than a year, in close collaboration with our agency and all of the group's teams. It was a challenge as ambitious as it was exciting. Today, my team and I are very proud to see all this work rewarded with a TOP COM gold trophy. » says Emily Renaux, Marketing and External Communication Manager for Sogelink.

Launched last October, the new Sogelink website now brings together, in a single digital environment, all of the group's offers, solutions and services (training, delegation, etc.).

In addition to more fluid and modern ergonomics, it offers personalized routes according to user profiles. It also highlights the group's CSR policy or its Corporate Foundation, and gives more space to the “Career” section.

“Sogelink recruits more than 80 new employees each year. The issues around the employer brand are important. We have tried with the Human Resources team to build a space that best reflects Sogelink's DNA and makes candidates want to join us." adds Emily Renaux.

Proven and fast results

Since the site was put online last October, the first successes have already been achieved.

The single interface and the numerous “Call to action” facilitate the link with the sales teams who have noticed an increase in incoming requests.

The Sogelink site also recorded 57 visitors in the first month of its launch, an increase of 000%. Its referencing on search engines has also been optimized with more than 45 additional words positioned.

From now on, Sogelink is preparing the international version of its site in collaboration with its new subsidiaries in the Netherlands and Norway. The release is scheduled for the next few weeks.