2021 report and outlook for the Mercure real estate group

The Mercure real estate group started 2021 with relative calm, following on from the last quarter of 2020, marked by the second confinement. The second and third quarters of the year, however, saw an acceleration in deeds and visits, with a more mature clientele in its real estate projects. The end of the year was characterized by a slowdown in its commercial activity in the regions, contrasting with a recovery in Paris and in the major French cities on the urban market.

While this year 2021 was generally good for the Mercure real estate group (+9% in turnover), we are seeing the consequences of the Covid context, namely an acceleration of new trends in the lives of its customers with a growing attraction for beautiful properties in peri-urban areas. There is a decline in its foreign clientele outside Europe, which now represents 75% of foreign buyers.

2021: a contrasting urban market

As for the year 2021, the urban market was largely influenced by the Covid effect characterized by the development of telework and the quest for authenticity. The city centers initially lost their appeal to the benefit of peri-urban and rural areas, making it possible to gain surface area or an exterior. Sales of houses and apartments with terraces thus represented 64% of sales in 2021.

With the perpetuation of teleworking, rural areas have gained in attractiveness: Parisians or inhabitants of large metropolises are increasingly planning to make long journeys two or three times a week for the benefit of a better quality of life and a larger surface.

Faced with these new trends, the Mercure real estate group has decided to adapt its inventory of properties by choosing to include attractive properties located in rural areas (70% of its current inventory) in its portfolio.

2022: customer-oriented development prospects

“Properties of Excellence: a promise of total quality. Both on the exceptional nature of our properties, but also on the Commitment of our teams, a true hallmark of the Mercure group »

The Mercure real estate group has decided to direct its strategy towards its customers. In a luxury real estate market with increased competition, Mercure stands out for the quality of its services, recognized expertise, and by increasingly modeling its Excellence services. To this end, it intends to improve its training and recruitment as well as the structuring of its networks. Internationally, he wishes to perpetuate his international partnerships while developing the prospects offered by his participation in the creation of Forbes Global Properties.

At the national level, the group also wishes to develop by opening 15 additional branches by 2026.

Wine estates: expertise of the Mercure group at the service of heritage

Still in a Covid context, Mercure has noticed the appearance of a new clientele, attracted by the union of exceptional buildings and vines. Inheritance or tax project, this enthusiasm of new winegrowers has given the group the ambition to push its expertise even further by hiring an expert from the world of wine and wine tourism.

He offers his expertise on this type of specific property by allowing his clients to have an overall view of their projects: on the elements of acquisition as well as the maintenance and the profitability of the estate. He can thus offer his expertise on wine tourism or on wine marketing methods.

True to its DNA, the group follows its customers in their desires for beauty and space with fine expertise and proximity.